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What is PR?

Why do I need public relations?

Public relations (PR) is not only for large corporations—small businesses need PR too. In fact, small businesses, start-up companies and nonprofit organizations often need public relations more than mammoth corporations that gain exposure simply because of their size.

What is public relations?

Above all else, public relations is about proactively building long-term, mutually beneficial relationships with your target publics. It is about knowing your publics and meeting their needs through intentional, strategic communication.

What will public relations do for my organization?

A comprehensive, long-term Write Way public relations strategy is designed to accomplish the following:

Encourage action, a change in attitude, opinion or behavior
Raise awareness of a cause, an idea or a problem
Build credibility
Increase exposure
Encourage two-way communication with target publics
Build loyalty of your publics
Increase name recognition
Reach new target publics
Increase target publics’ knowledge
Support advertising, marketing and sales efforts
Manage crisis situations

What you need to know about PR

It is important to have a firm grasp on what public relations can do for
your organization, but it is also important to know what public relations
is not. A clear understanding about the purpose and function of public relations is an important component of a successful PR strategy.

Read through the list below to learn more about public relations:

Public relations is a long-term commitment. Results do not always happen overnight.
Public relations efforts do not make up for dishonest practices.
Honesty and integrity should be the foundation for all public relations efforts .